Super Bowl LX: Bay Area’s Week-Long Celebration Revealed

The NFL and the Bay Area Host Committee have officially unveiled the full schedule of events and venues for Super Bowl LX, promising a week of unparalleled excitement across the greater San Francisco Bay Area. From immersive fan experiences to high-profile concerts and community programs, the region is set to shine on a global stage, showcasing its unique blend of innovation and culture.

Get Ready, Bay Area! A Celebration of Sports, Culture, and Innovation

Returning a decade after Super Bowl 50, Super Bowl LX aims to embrace the Bay Area’s distinct energy. NFL executive Peter O’Reilly emphasizes building an experience true to the region’s innovative spirit, celebrating its art, food, music, and culture. Zaileen Janmohamed, President & CEO of the Bay Area Host Committee, highlights the opportunity to showcase the full identity of the region’s diverse communities.

Key Events and Venues Across the Region

The week-long festivities span multiple locations, bringing the Super Bowl atmosphere to San Francisco, San Jose, and Santa Clara. Here’s a look at what’s planned:

Media Hub & Opening Kick-off

• Super Bowl Media Center: The Moscone Center West Building in San Francisco will host thousands of credentialed journalists from February 2-9, 2026, serving as the central hub for press conferences and media activities.
• Super Bowl Opening Night: Head to the San Jose Convention Center on Monday, February 2, 2026, to celebrate the arrival of the AFC and NFC champions and hear directly from coaches and players.

Fan Festivals & Player Showcases

• Pro Bowl Games: Moscone Center South in San Francisco will host the 2026 Pro Bowl Games on Tuesday, February 3, 2026, featuring an exciting AFC vs. NFC flag football showdown with the league’s top players.
• Super Bowl Experience: Presented by Jersey Mike’s, this family-friendly, immersive football festival takes over Moscone Center North and South from Tuesday, February 3, to Saturday, February 7, 2026. Fans can meet current NFL players and legends for autographs.
• BAHC Live! San Francisco Fan Zone: Yerba Buena Gardens and YBCA Forum will host a dynamic, multi-day celebration of sports, culture, and innovation from Tuesday, February 3, to Saturday, February 7, 2026.

Culture, Music, and Innovation

• NFL Culture Club: Debuting at The Pearl from Wednesday, February 4, to Saturday, February 7, 2026, this exclusive destination merges sports, art, music, fashion, and community.
• NFL Honors: The prestigious awards show celebrating the league’s best will be held at the Palace of Fine Arts in San Francisco on Thursday, February 5, 2026.
• BAHC Live! Concert Series: The Bill Graham Civic Auditorium will host a music series from Thursday, February 5, to Saturday, February 7, 2026, with Chris Stapleton and Sierra Ferrell already announced for Saturday.
• BAHC Super Bowl LX Innovation Summit: The San Francisco Museum of Modern Art (SFMOMA) will be the venue for this unique gathering at the intersection of sports, technology, civic leadership, and global storytelling on Friday, February 6, 2026.
• On Location’s Super Bowl LX Studio 60 Concert Series: Enjoy a weekend of music at the Palace of Fine Arts on Friday, February 6, and Saturday, February 7, featuring music icon Sting and other acts to be announced.

Culinary Delights & Community Engagement

• Super Bowl Breakfast: The Marriott Marquis will host this NFL-sanctioned event on Saturday, February 7, 2026, honoring an NFL player for outstanding character and leadership.
• Taste of the NFL: A culinary extravaganza bringing together renowned chefs from the Bay Area and nationwide will take place at The Hibernia in San Francisco on Saturday, February 7, 2026.
• NFL Super Bowl LX Flag Football Game on YouTube: Moscone Center South hosts a flag football showdown featuring top athletes, music artists, and creators on Saturday, February 2, 2026.

The Grand Finale: Game Day at Levi’s Stadium

The pinnacle of the week arrives on Sunday, February 8, 2026, as Super Bowl LX returns to Levi’s Stadium in Santa Clara. The AFC and NFC champions will battle for the Vince Lombardi Trophy, with pregame festivities and an eagerly anticipated Apple Music Super Bowl LX Halftime Show headlined by Bad Bunny.

Super Bowl LX Key Events at a Glance

Frequently Asked Questions

• When is Super Bowl LX taking place?
  The main game is on Sunday, February 8, 2026, but official events run from Monday, February 2, through Saturday, February 7, 2026.
• Where will the Super Bowl LX game be held?
  The championship game will be played at Levi’s Stadium in Santa Clara.
• Are there events outside of San Francisco?
  Yes! Super Bowl Opening Night is in San Jose, and the game itself is in Santa Clara, ensuring a region-wide celebration.
• Who is performing at the Super Bowl LX Halftime Show?
  Bad Bunny has been announced as the headliner for the Apple Music Super Bowl LX Halftime Show.
• What kind of events can local families attend?
  Events like the Super Bowl Experience and the BAHC Live! San Francisco Fan Zone are designed to be family-friendly and offer immersive football fun.

With an incredible lineup of events spread across the Bay Area, Super Bowl LX promises to be more than just a game; it’s a unique opportunity for locals to engage with the NFL and experience the vibrant culture of our region firsthand. Start planning your Super Bowl week now to catch all the action!

Super Bowl LX Bay Area Weeklong Celebration Revealed