Super Bowl LX Descends on the Bay Area: Your Event Guide
The National Football League is bringing the excitement of Super Bowl LX back to the San Francisco Bay Area in 2026, marking a decade since Super Bowl 50. In partnership with the Bay Area Host Committee, a week-long series of events and activations are planned to immerse locals and visitors alike in the thrill of football and celebrate the region’s unique culture.
Unpacking Super Bowl LX: A Celebration Across the Bay
The NFL and the Bay Area Host Committee are committed to showcasing the region’s “unmatched culture of creativity and innovation.” From San Jose to San Francisco and Santa Clara, expect a vibrant week of events highlighting local art, food, music, and community, designed to be true to the Bay Area’s distinct identity.
Key Events and Venues at a Glance
To help you plan your experience, here’s a quick guide to the main events and their locations:
| Event | Date(s) | Location | Focus |
|---|---|---|---|
| Super Bowl Media Center | Mon, Feb 2 – Mon, Feb 9, 2026 | Moscone Center West, San Francisco | Press hub for credentialed journalists |
| Super Bowl Opening Night | Mon, Feb 2, 2026 | San Jose Convention Center | Welcome AFC/NFC Champions, Fan Interaction |
| Pro Bowl Games | Tue, Feb 3, 2026 | Moscone Center South, San Francisco | AFC vs. NFC Flag Football Showdown |
| Super Bowl Experience | Tue, Feb 3 – Sat, Feb 7, 2026 | Moscone Center North & South, San Francisco | Family-friendly football festival, player autographs |
| NFL Culture Club | Wed, Feb 4 – Sat, Feb 7, 2026 | The Pearl, San Francisco | Exclusive sports, art, music, fashion convergence |
| NFL Honors | Thu, Feb 5, 2026 | Palace of Fine Arts, San Francisco | Awards show for outstanding 2025 season performances |
| BAHC SBLX Innovation Summit | Fri, Feb 6, 2026 | SFMOMA, San Francisco | Intersection of sports, technology & leadership |
| Super Bowl LX Game Day | Sun, Feb 8, 2026 | Levi’s Stadium, Santa Clara | Championship game, Bad Bunny Halftime Show |
Beyond Game Day: Immersive Experiences and Entertainment
The Super Bowl week is more than just football; it’s a festival for all senses. San Francisco will host a vibrant array of cultural and entertainment events. The BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens (Feb 3-7) offers a dynamic celebration of sports and innovation. Music takes center stage with the BAHC Live! Concert Series at Bill Graham Civic Auditorium (Feb 5-7), featuring acts like Chris Stapleton, and On Location’s Super Bowl LX Studio 60 Concert Series at the Palace of Fine Arts (Feb 6-7), headlined by Sting. Culinary enthusiasts can look forward to the Taste of the NFL at The Hibernia (Feb 7), bringing together renowned chefs. The week also includes the Super Bowl Breakfast at Marriott Marquis (Feb 7), honoring an NFL player for character and leadership.
Frequently Asked Questions About Super Bowl LX in the Bay Area
- When are the Super Bowl LX festivities taking place?
Events span from Monday, February 2, 2026, leading up to Game Day on Sunday, February 8, 2026. - What are the primary locations for Super Bowl LX events?
Key venues include the Moscone Center, Yerba Buena Gardens, The Pearl, Palace of Fine Arts, Bill Graham Civic Auditorium, SFMOMA, Marriott Marquis, and The Hibernia in San Francisco; the San Jose Convention Center in San Jose; and Levi’s Stadium in Santa Clara. - Will there be activities for families and fans?
Absolutely! The Super Bowl Experience at Moscone Center is designed as a family-friendly football festival with player interactions. Super Bowl Opening Night in San Jose also offers a chance for fans to engage with teams. - What kind of cultural and entertainment events can I expect?
Beyond football, the week features music concerts (Chris Stapleton, Sting), culinary events (Taste of the NFL), an Innovation Summit at SFMOMA, and the exclusive NFL Culture Club, all reflecting the Bay Area’s diverse spirit.
With an entire week of diverse events catering to football enthusiasts, music lovers, and culture seekers, Super Bowl LX offers an unparalleled opportunity to experience the best of the Bay Area. Plan your schedule now to be part of this monumental celebration!
Bay Area to Host Super Bowl Festivities
